An end to lost tape measures
Your review: I carry my tools in a tool bag while working on yachts. I used to lose tape measures into the water off the standard clip on the outside of the bag. Since switching to this tape which I clip on the a loop of the tool bag I have not lost one. This doesn't take up valuable space inside the tool bag while still keeping it secure.
Pros: Has metric and standard measurements
Cons: Not much